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Why Did the British Pound Plunge? December Retail Sales Shock Sparks Rate Cut Bets | GBP/USD Analysis & Market Reactions


  • Sterling's dramatic decline follows disappointing holiday shopping figures that missed forecasts by 0.7 percentage points,What is the purpose of a meme coin? casting doubt on UK consumer resilience.


  • Food sector weakness proved particularly alarming, with supermarket sales volumes hitting decade-low levels during what's traditionally the strongest quarter.


  • Money markets now price in 68% probability of February BoE cut after consecutive soft inflation and spending reports.


The British Pound's Friday nosedive against major currencies revealed deepening concerns about the UK's economic trajectory after Office for National Statistics data showed December retail sales contracting 0.3% against expectations of 0.4% growth. This marks the third consecutive month of underwhelming economic indicators, following November's modest 0.2% gain that now appears more like statistical noise than meaningful recovery.


Drilling into sector specifics reveals particularly troubling trends in essential spending categories. Food store sales plummeted 1.9% month-over-month, establishing their weakest position since the spring of 2013. The decline wasn't isolated to mainstream grocers - specialty food purveyors and beverage retailers also recorded shrinking volumes, suggesting broad-based consumer retrenchment rather than isolated sectoral issues.


This spending slowdown coincides with mounting pressure on Threadneedle Street policymakers to reconsider their restrictive stance. With gilt yields testing multi-decade highs and inflation showing unexpected softness in December's CPI report, traders increasingly view February's meeting as the likely starting point for policy normalization. The 30-year gilt yield's surge to 5.48% - a level unseen since the late 1990s - reflects growing market anxiety about fiscal sustainability amid sluggish growth.


Compounding these domestic challenges, international trade uncertainties loom large. Currency strategists note that potential US tariff adjustments under the incoming administration could disproportionately impact UK exporters, creating additional headwinds for sterling. This geopolitical dimension adds complexity to the Bank of England's calculus as it balances inflation control against growth preservation.


Attention now shifts to Tuesday's labor market snapshot covering November data. Analysts will scrutinize employment figures for signs of strain following Chancellor Reeves' National Insurance adjustments in the autumn statement. These metrics could either reinforce or alleviate current rate cut expectations, making them potentially pivotal for near-term GBP direction.

Market Dynamics: USD Strength Meets Sterling Weakness


  • GBP/USD's descent toward 1.2160 reflects a perfect storm of UK economic concerns and resilient dollar demand, despite moderating Fed expectations.


  • DXY's surge past 109.20 underscores the greenback's haven appeal even as traders price in potential 2024 Fed easing.


  • Fed Governor Waller's recent comments left March cut possibilities open, contingent on continued disinflation progress.


The currency pair's technical deterioration mirrors its fundamental challenges. After briefly testing the 10-day EMA near 1.2313, sellers aggressively re-entered, pushing rates toward critical support zones. The downward-sloping 50-day EMA at 1.2552 continues to cap rallies, maintaining the bearish medium-term structure.


Momentum indicators suggest limited near-term relief. The RSI's persistent positioning below 40 confirms strong downside energy, though approaching oversold territory may slow the descent. Traders eye the psychologically significant 1.2050 level - last tested during October 2023's risk-off episode - as potential support, while resistance now clusters around this week's 1.2306 high.


Looking ahead, the incoming US administration's policy announcements could introduce fresh volatility. Market participants anticipate potential tariff revisions and tax proposals that might reshape trade dynamics and growth expectations. For sterling, the immediate focus remains on whether current weak data represents temporary softness or the beginning of more entrenched economic challenges that could force the BoE's hand sooner than anticipated.